Archive for May, 2012


Kelsey Edwards Photography

kelsey edwards photography

get the look that works

Soar in to Summer with new Headshots!

New Date Added, May 16, 2012!

Go online to
and book or call 323-936-6106 if you have questions.

To Your Success!

Kelsey Edwards Photography
Catchlight Studio
633 N La Brea Ave
Los Angeles, CA 90036

If you like us~ Yelp us!
Copyright © 2012 Kelsey Edwards Photography and Catchlight Studios, All rights reserved.

ISA May newsletter

May 2012  


w/ David Freeman
Co-hosted by
Table Read My Screenplay &
The I.S.A.
 Saturday, May 5th, 2012
11:00am (PT)
  SAVE $50

with Friends Discount
Think you can turn a logline from Randall Wallace, Oscar-Nominated Screenwriter for Braveheart into
a killer script?





The I.S.A. Newsletter – May Edition

Greetings and SMILES

Spring has sprung which means it’s time…for Pitching!  Time to sharpen your skills and get out there and make that career happen.  If you’ve got a great show idea make sure to check out PitchCon below, the premiere Hollywood destination for independent content producers!  There’s a special discount for I.S.A. members.
Also, check out the I.S.A. Twitter Logline Contest!  Win prizes if you create the best logline based on our movie title.  It’s FREE to enter!
And finally, a FREE Teleconference this week with screenwriting guru, David Freeman.  Make sure you sign up!
This and many exciting resources brought to you by,
Your friends at the I.S.A. – Keep Smiling!  :O)  
Friend us here:  
Preparing to Pitch Your Screenplay to a Studio
Pitching a script is an art form, and although it can be stressful, it’s something every writer has to perfect before approaching executives or agents. So what is pitching exactly?
A pitch is an animated summation of a script with emphasis on the main characters, the conflict, and the genre. When pitching a script, you use this summation to persuade industry professionals to option the work (purchase it for consideration).

Pitches come in two forms: Read more >
The Art of Pitching
By Syd Field
Make no mistake; pitching is an art. Every screenplay begins with an idea and if you want to write a screenplay based on your idea, then the chances are you’re going to have to pitch it to someone; it could be a producer, a director, a production executive, an agent or anyone in the business.
A pitch is nothing more than a verbal presentation of a notion, concept, situation, idea, or story. It can be augmented with photographs, casting suggestions, newspaper articles, clippings, or anything else that will help you in the “selling” of your idea.
When we talk about pitching, we’re talking about the presentation of an idea. That means it’s your responsibility to convince a production executive (s), or agent, or producer, whoever it might be, that your idea is so good, so unique, so hip, that they want to develop it into a screenplay and pay you for doing it.  Read more > 
Good In a Room: A Guide to Pitching Your Script  
By Stephanie Palmer
I’m often asked, “What’s the right way to pitch an idea?” There aren’t any mandatory rules. But the term, pitch , gives the mistaken impression that when the time comes for you to discuss your idea, you’re supposed to suddenly start overtly selling the idea to the listener.
A pitch is not a performance. It’s a conversation to discover if there’s a match between what the listener is looking for and what you have to offer. If you have a meeting with a producer or studio executive to pitch one of your projects, there are important guidelines you should follow when structuring your pitch.

An effective pitch should:  

The PREMIERE destination for Independent Producers!
I.S.A. Members SAVE!
Discount Code: PCISA
This high-caliber 2-day event is a catalyst for launching you to the next level of your career – offering industry panels, hands-on advice and access to a network of influential media execs.  PitchCon features the well-respected
Pitch Pit where you can pitch your show ideas in guaranteed 1-on-1 meetings
with 50+ top level agents, broadcast, cable, digital and studio
development executives.
The International Screenwriter’s Association offers writers worldwide a reliable informational resource, a mutual support network, and member-only discounts and benefits.  
*Membership is free!

Encuentrate wins Audience Choice Award

Congrats to Michelle Rivera-Huckaby and her film, Encuentrate, for winning the Audience Choice Award at the Greenville Film Festival!


voiceover intensive

“Where, What & When Update”:

Global and Stateside Via the Net: Private Sessions/Directed Auditions & Recording
Wherever you are, wherever we are, via Skype, iChat, etc.

Upcoming In-Person Private Sessions/Seminars & Recording
Los Angeles: May 7-20
New York: May 22-June 4
Portland: June 5-June 10
Los Angeles: June 10-17: Promax/Boot Camp Speaker. One Day Promo Intensive – June 15 @ DGE Productions
Portland: June 17-July 5
New Orleans: July 6-17
Portland: August 1-31
TBA: Santa Fe, Calgary, Johannesburg, London & Sydney
CEM | 2505 SE 11th Avenue, Suite #255, Portland, OR, 97202
Opt-Out of future emails from CEM.


Governoe Deal signs house bill 1027

Georgia Production Partnership

Governor Deal Signs House Bill 1027
State adopts amendments to Georgia Entertainment Industry Investment Act 
ATLANTA, May 2, 2012 – Today, Gov. Nathan Deal signed House Bill 1027, a bill amending several elements of the 2008 Georgia Entertainment Industry Investment Act. Amendments to the previous legislation include increasing marketing value for the state through legislated logo placement and establishing a cap on interactive entertainment projects. These amendments will take effect Jan. 1.


“Since the adoption of the current tax incentive program the economic impact of the entertainment industry has increased more than 1,000 percent,” said Deal. “This 30 percent tax credit is essential to the continued growth of the industry, and I will fight to make sure it stays in place for as long as I am governor.”


The 2008 Georgia Entertainment Industry Investment Act helped the state’s entertainment industry achieve record numbers. Georgia is now among the top five states in the nation for film and TV production with more than 336 productions shot in Georgia from July 2010 through June 2011, bringing more than $683.5 million in investment in Georgia. These projects have generated an economic impact of $2.4 billion.


“In addition to the direct spend of film and television projects, Georgia has experienced a tremendous growth in infrastructure and support services in the last five years,” stated GDEcD Commissioner Chris Cummiskey. “It is important to note the companies who expanded or relocated to Georgia are not eligible for the film tax credit – they are here due to the unprecedented level of business.”


The Georgia Entertainment Industry Investment Act provides an income tax credit of 20 percent to qualified productions, and an additional 10 percent tax credit to productions that embed a Georgia promotional logo in the titles or credits, or as product placement within the content of the production. The tax credits may be awarded not only to traditional feature films, television series, commercials and music videos, but also to innovative new industries such as video game development and animation.


About GDEcD
The Georgia Department of Economic Development (GDEcD) plans, manages and mobilizes state resources to attract new business investment to Georgia, drive the expansion of existing industry and small business, locate new markets for Georgia products, inspire tourists to visit Georgia, and promote the state as a top destination for arts events and film, music and digital entertainment projects. For more information, visit



Steve Coulter workshop

We have just a few places remaining in Steve Coulter’s audition techniques workshop ( ages 16 and older) scheduled for Saturday, May 12th from 10 AM to 6:30 PM.  For your talent to register, please follow this link to the training page of our website and scroll down to the adult workshop posting on the webpage, which is the May 12th workshop,

In addition, we have received so many requests from parents and agents who have asked that we offer an audition techniques workshop with Steve to the younger actors that we have agreed to do so!

The Chez Group is excited to announce a one-day auditioning techniques workshop with Steve Coulter that will be structured for actors ages 12 to 15.  This all-day workshop, Auditioning For Film & Television, is scheduled for Saturday, May 19th from 10 AM to 6:30 PM .

For the first time, our younger actors will have the opportunity to work with Steve.  He is an Atlanta based actor, writer and director.  This coming year, he appears in Lionsgate’s The Hunger Games, Disney’s The Odd Life of Timothy Green, opposite Robert Duvall in Jayne Manfield’s Car (directed by Billy Bob Thornton), opposite Colin Firth and Emily Blunt in Arthur Newman Golf Pro for Focus Features, What to Expect When You’re Expecting, Hallmark Hall of Fame’s Firelight, opposite Cuba Gooding, Jr., and with Denzel Washington in Flight, directed by Robert Zemeckis.

A graduate of the North Carolina School of the Arts, his other film and television appearances include Mr. Brooks with Kevin Costner, Prison Break, Boycott and Warm Springs on HBO, and Army Wives. He recently co-starred with The Wire’s Seth Gilliam in The People v. Leo Frank on PBS, and the ABC series,
Detroit 1-8-7.

Steve was the head writer and executive story editor for both of Tyler Perry’s television series on TBS, House of Payne and Meet the Browns, where he supervised over 100 episodes and won two consecutive NAACP IMAGE Awards for Best Comedy Series. He wrote and directed the award-winning short film, The Etiquette Man, selected by the Sundance Channel and the National Gallery of Art in Washington.  His screenplay, Keesha’s House, won the $100,000 Southeastern Media Award at the Atlanta Film Festival.  Steve is also working closely with Shay Griffin as the writer and co-producer of her new television series, The Land That We Love, which is currently in development.

Steve will be focusing on the audition process.  As he explains, auditioning for film and television is not mysterious.  Directors and producers are looking for very specific things.  And there are very simple and specific actions an actor can take to prepare for that audition.

Actors will be taken through the entire audition process, from when they first receive the audition sides, through the first reading, to the callback.  They will learn how to prepare for the audition, what to do once they walk into the room or are put on tape, how to manage nervousness, and most of all, how to actually enjoy the process.  Each actor will be put on tape as part of a simulated film audition.  (Please bring 2 headshots.)

Casting director Shay Griffin will be on hand during the course of the day, as well.

The location of Steve’s workshop is the Residence Inn by Marriott Atlanta/Buckhead at 2960 Piedmont Road, Atlanta, 30305.  The phone number is 404-239-0677 if anyone should need to book a room.

The cost of this all-day workshop is $165, and we offer PayPal for everyone’s convenience.  For your talent to register, please follow this link to the training page of our website and be sure to choose the first workshop posted on the webpage, which is the May 19th workshop, .

The workshop will be filled on a first come, first served basis.

If you have any questions, please feel free to email me at .

We look forward to seeing your talent soon!

Mary Ann

The Chez Group
2221 Peachtree Rd NE
Suite D, Box 335
Atlanta, GA 30309


Actors for Autism

Congrats to our . . . 
Actors for Autism Class  
for their CNN feature at 
The Green Room Actor’s Lounge

In case you missed it. 
Our Actors for Autism Classes on (CNN)

autism vid 

Click the picture to watch the video


Join us on Saturday May 12th from 6-8PM as the students from our Actors for Autism Classes share an AMAZING performance.  All are welcome!  


Our Actors for Autism Summer program is almost here.


June 2 – August 4


$45.00 per class
Save $5.00 if you register online
Save $100.00 by signing up for all 10 classes